All Tiered is a local eco-friendly business, driven to spice up their clients style, and spaces with custom, up-cycled furnishings and fashion.



All Tiered’s vision is to assist clients through the design process of tailoring eco-friendly furnishings and fashion. Transforming your space, adding depth, versatility and personality.



Strategize and design, the branding and visual-identity of this budding, Calgary based up-cycling venture. 



Designed a company logo, along with various corporate collateral that appeal to the green market.  Developed and implemented a comprehensive social media strategy, aimed at increasing brand awareness.

The Brief

Greisha Fathoullin, the visionary of All Tiered, wanted a brand strategy and visual identity geared towards increasing the awareness of his hand-crafted venture.  

He required a logo, collateral including business cards, invoices, contracts, and stationary, and an Instagram strategy and content mockups.

The Solution

Created a marketing strategy including value proposition, key brand messaging, target customer demographics, competative analysis, and other high-level elements.  With this data, we were able to design a brand that enhanced these components and the themes of the company.

The strategic identity was then spread to all areas of the business from corporate collateral, networking ventures, and social media.

The brand launched in September 2020 and since then they have aquired multiple custom project contracts and have partnered with a local chapter of an international denim company who offers their material scraps to All Tiered for upcycling.


A multidisciplinary designer armed with a marketing diploma with over 5 years of freelance experience.  My diverse skill set extends to website design, logo design, branding and identity.  I am obsessed with the power of design, from clever branding and packaging to sleek typography.   When I am not designing for a client, you can find me practicing my skills, exploring the mountains with my blue heeler, Maze, or binging documentaries on Netflix.

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I am always keen to collaborate with dynamic businesses and be involved in interesting projects.  Feel free to reach out & get the ball rolling,

I'd love to hear from you!

© 2020 Lea Nicole Design