The Yoga Shala is a Calgary yoga studio that fosters physical wellbeing, community, and peace of mind. Their longstanding team of experienced staff and teachers are eager to educate their clients on the intricacies of yoga whether you have been practicing for years or newly interested. They are inclusive and welcoming to everyone, while also remaining respectful of those seeking refuge from the stress and pressures of modern society.
The Shala’s owner, Dana Blonde, approached me to redesign their already established website. The foundation had been laid, however, the site needed to envoke more of the brands personality both energetic and balanced and calm.
After understanding the goals of Yoga Shala, I created a site that would resonate with novice and experienced yogi’s alike. The responsive layout allows users to quickly source information on detailed class descriptions, registered workshops, and the Shala’s highly qualified instructors. The site is optimized for mobile devices allowing clients to browse schedules and purchase class passes on the go with ease.
Design-wise, a light purple and golden yellow were chosen to accent the page as they convey boldness, confidence, optimism, and assurance. These stand-out colours are complimented with photos containing bold patterns and architecture that reflect exotic locations, and people practicing the ancient art of yoga.